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“Sustainable Denims…” A new unique selling preposition for denim manufacturers

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Apparel Online Bangladesh December, 2016

READ MORE ON Denim ExpoDenim ManufacturerFabric ManufacturerH&MMarks & SpencerWalmart

Almost everyone at the Denim Expo, from all segments of the supply chain had much to share on progress they had made in making sustainable denims. “We have taken lots of initiatives in sustainability. As of day, mindset is changing and everybody is trying to adopt the culture now. Bangladesh is growing well in this direction,” shared Shohel Rana, Director – Marketing & Merchandising, Nassa Group, one of the largest denim fabric manufacturers in Bangladesh with turnover of US $ 600 million in textiles and US $ 300 million in garments. As a fabric manufacturer Nassa caters predominantly to the domestic market for international brands and retailers like Marks & Spencer, Walmart, Zara, H&M, JCPenney, etc, and has started exporting small quantities…

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Source: Apparel Online Bangladesh December, 2016
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